FEDA Learn Institute
Value-Added Selling: Persuasion Strategies (Session 5)
Recorded On: 10/19/2022
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Part five of the webinar series on value-added selling will cover persuasion. This webinar will teach participants about polishing their image, creating distance between themselves and the competition and convincing the customer their solution is the value-added solution.
Topics in this webinar will include:
- Differentiating – Making your solution different than other alternatives
- Presenting – Communicating the value-added solution
At the end of this module, participants will be able to:
- Create distance between your solution and other alternatives
- Present a compelling reason for the buyer to choose your alternative
Upon completion of this course, you will earn 1 credit for the FEDA Sales Strategies Certification.
Paul Reilly
Speaker, Author, Sales Trainer
Tom Reilley Training
Paul Reilly is a speaker and author of books such as Selling Through Tough Times. Reilly has more than 15 years of B2B selling experience and his success qualified him for the Hilti Master’s Club in 2010 and led to his induction into Hilti’s Three-million-dollar Sales Club a year later. Throughout his career, Reilly has embraced a value-added message – the idea that companies are their most competitive and profitable when they sell value rather than lower prices.
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