Matching supply with demand sounds obvious and simple enough, but recent years have proven otherwise. Supply chain management (SCM) is the cross-functional, cross-firm effort to ensure that supply meets demand while earning targeted margin for the business. A well-managed supply chain can anticipate changes in demand, mitigate risks associated with supply shortages and reduce lead times, all of which help the business maintain operational efficiency. Supply chain resilience enables businesses to capitalize on emerging opportunities, maintain customer satisfaction and reduce costs, ultimately positioning companies for long-term success and growth. This session presents proven methods for internal integration and external collaboration that help organizations to not only weather the storms of chaos, but to excel and win in the face of uncertainty.