FEDA Learn Institute
Value-Added Selling: After-Market Strategies (Session 7)
Recorded On: 11/09/2022
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In this phase of the sales process, dealers are supporting the customer and providing a smooth, seamless transition. Part seven of the webinar series on value-added selling will discuss after-market strategies for delivering on all the promises made to the customer on the front end.
Topics covered in this webinar include:
- Value reinforcement – Reminding the customer of your value-added services
- Leveraging – Achieving maximum account penetration
At the end of this webinar, participants will be able to:
- List three ideas to reinforce the value of your solution
- List three ways to leverage your existing relationships
- Describe cross-serving and how to implement this idea
Upon completion of this course, you will earn 1 credit for the FEDA Sales Strategies Certification.
Paul Reilly
Speaker, Author, Sales Trainer
Tom Reilley Training
Paul Reilly is a speaker and author of books such as Selling Through Tough Times. Reilly has more than 15 years of B2B selling experience and his success qualified him for the Hilti Master’s Club in 2010 and led to his induction into Hilti’s Three-million-dollar Sales Club a year later. Throughout his career, Reilly has embraced a value-added message – the idea that companies are their most competitive and profitable when they sell value rather than lower prices.
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