Value-Added Selling: Focus and Persuasion Strategies (Session 4)

Recorded On: 08/11/2022

In part four of the value-added webinar series, participants will learn how to gain an in-depth understanding of their customers' needs. This session will also focus on thinking as the customer thinks, identifying buyer pressure points, and aligning your value with customer needs

This webinar will cover:

  • Understanding customer needs – What are the customer’s needs and wants?
  • Understanding the role of pressure points in the buying process
  • Positioning – Shaping your image in the mind of the customer

At the end of this webinar, participants will be able to:

  • List three ways to identify customer needs
  • Identify customer pressure points
  • Complete the positioning analysis

Upon completion of this course, you will earn 1 credit for the FEDA Sales Strategies Certification.

Paul Reilly

Speaker, Author, Sales Trainer

Tom Reilley Training

Paul Reilly is a speaker and author of books such as Selling Through Tough Times. Reilly has more than 15 years of B2B selling experience and his success qualified him for the Hilti Master’s Club in 2010 and led to his induction into Hilti’s Three-million-dollar Sales Club a year later. Throughout his career, Reilly has embraced a value-added message – the idea that companies are their most competitive and profitable when they sell value rather than lower prices.

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Value-Added Selling: Focus and Persuasion Strategies (Session 4) Recording
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Value-Added Selling: Focus and Persuasion Strategies (Session 4) Quiz
5 Questions  |  Unlimited attempts  |  3/5 points to pass
5 Questions  |  Unlimited attempts  |  3/5 points to pass
You must register to access.
Sales Strategies Certification Credit
1.00 Sales Strategies credit  |  No certificate available
1.00 Sales Strategies credit  |  No certificate available Upon completion of this course, you will earn 1 credit for the FEDA Sales Strategies Certification.
You must register to access.