Value-Added Selling: Customer Messaging Basics (Session 2)

Recorded On: 06/14/2022

The sales process is an exchange of information, ideas, and hopefully, money. Salespeople send the customer a message by what they say and do. The customer continues this exchange if the message is compelling. This webinar will teach dealers how to articulate their message to the customer.

Part 2 of the value-added webinar series on value-added selling will cover:

  • USP – Unique Selling Proposition
  • Value Proposition
  • Elevator Speech

At the end of the webinar, participants will be able to:

  • Identify your USP
  • Clearly define the value your customer receives
  • Articulate your value proposition
  • Establish reasonable customer expectations
  • Effectively use communication tools to deliver the message

Upon completion of this course, you will earn 1 credit for the FEDA Sales Strategies Certification.

Paul Reilly

Speaker, Author, Sales Trainer

Tom Reilley Training

Paul Reilly is a speaker and author of books such as Selling Through Tough Times. Reilly has more than 15 years of B2B selling experience and his success qualified him for the Hilti Master’s Club in 2010 and led to his induction into Hilti’s Three-million-dollar Sales Club a year later. Throughout his career, Reilly has embraced a value-added message – the idea that companies are their most competitive and profitable when they sell value rather than lower prices.

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Value-Added Selling: Customer Messaging Basics (Session 2) Recording
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Value-Added Selling: Customer Messaging Basics (Session 2) Quiz
5 Questions  |  Unlimited attempts  |  3/5 points to pass
5 Questions  |  Unlimited attempts  |  3/5 points to pass Quiz for 1 credit toward the Sales Strategy Certification.
You must register to access.
Sales Strategies Certification Credit
1.00 Sales Strategies credit  |  No certificate available
1.00 Sales Strategies credit  |  No certificate available Upon completion of this course, you will earn 1 credit for the FEDA Sales Strategies Certification.
You must register to access.